Facebook is the most used social networking site, so it can be beneficial for recruiting due to the large amount of active users. You don’t necessarily need a separate account for Facebook, as you have some opportunity to target your posts more specifically. People who already “like” your company page are already fans, so they might be interested in working for you or recommending you to someone they know.
- Create a custom tab on your page called “Careers” or something similar, so you can post current opportunities and other information for easy review for job seekers.
- Post when you are attending a recruiting event or hosting a job fair
- Post pictures and videos of recruiting events, office renovations, or other company outings. Highlight your company’s culture, perks, and benefits to generate interest in your company.
- If you have a bit of money to spend, you can even create a Facebook ad for your job post, and you can target an audience by demographic.
Overwhelmed? That’s okay, start with one platform and work your way up as you get comfortable. Consistency is key with social media. Don’t forget to ask your company’s marketing team for help if available.
Now Take it to the Next Level
Adding visuals to your posts makes them exponentially more likely to receive views and clicks from job seekers. The easiest way is to look for other great content of social media with pictures or videos to share or retweet on your account. You can use internal photos whether they’re from a professional photo shoot or casual behind the scenes snap shots.
Think about your business’s culture and what content best represents the type of candidates you want to attract. For example, at Austin, we look for candidates who like to be a part of a “work family”, be involved in the community, and who can bring fun to insurance! Our images and videos referenced in job posts reflect those aspects of our culture.